Your CRM logs activity.
CRAFT closes the deal.
CRAFT turns sales activity into evidence — and evidence into wins. A powerful AI Supercomputer that is constantly learning your sales motions and improving your sales team's preparation, qualification, and closing techniques to increase your CLOSED WON ratio. Built for teams selling into government and regulated enterprise, with native SAM.gov procurement intelligence.
The forecast runs on
what reps say.
The result: forecasts miss, coaching is generic, and nobody can say why deals die. CRAFT's answer is enforcement, not observation.
Sales leaders run the number on what reps say. Stages advance on optimism, CRM data goes stale, and nobody can say why deals die.
Thin updates hide the truth. Coaching turns generic because the manager can't see what actually happened in the deal.
AI bolted onto messy CRM data confidently invents executives, budgets, and emails — polish without provenance.
Six pillars.
One operating system.
A guided cockpit for reps, real inspection for managers, and a platform that learns your team's motion — built on the CRAFT methodology, the invisible spine of every screen.
Look up a company, get the right people. Email deliverability status on every contact — verified, likely, unverified, suspicious. Multiple "John Smiths" get clustered and flagged for review, never silently merged. No invented emails.
The account page re-imagined as a decision: pursue now, refine first, monitor, or disqualify. Readiness scores, an influence map with warm paths to the economic buyer, evidence gates, and an exportable business case.
Four frameworks encoded into every deal view.
The overlay isn't another pipeline report. It's the methodology running in-line, against live deal data — surfacing the gap prompter before the QBR, not after.
Sits on top of
Salesforce.
Never replaces it.
Bidirectional sync. Every stage change, CRAFT phase, FLOW score, and AI note writes back to the Opportunity object. Your pipeline reports still run. Your manager still sees revenue forecast. They just see it with a brain attached.
Reps can't
save vibes.
Every deal update runs through a guided flow and is AI-scored 0–100 against a quality bar your manager sets. Below the bar it saves as a draft — with concrete feedback on what's missing. At the bar, it's final: MEDDPICC, deal health, and recommendations recompute automatically, and stage moves require an explicit, audit-logged accept or reject.
“Had a good call. They seem interested — will follow up soon.”
Eleven specialized
engines. One
model behind them.
Every operation — briefing, coaching, forecast, case-study — runs through claude-sonnet-4-6, grounded ONLY in your live deal state. When data is missing it says "not on file" instead of guessing — no invented executives, budgets, competitors, or emails. Engineered across the platform, not a disclaimer.
Your stack, already wired. Zero custom connectors required.
CRM, email, federal procurement, enrichment, and billing. Two-way Salesforce sync that never clobbers local evidence with a blank CRM field, Gmail signals that become account notes, native SAM.gov opportunity matching, and Apollo enrichment that's metered and capped.
Stop asking
"what's the number."
Start asking what to coach.
The Manager console runs on the same CRAFT state. Team scorecards, weekly snapshots, AI-generated 1:1 prompts per rep, win/loss pattern-matching against your case-study library, and forecast weighting that understands FLOW. The number is an output — the coaching is the input.
- Pipeline net-new: +$3.14M — strongest week this quarter.
- Two deals stalled > 14 days. Lambent MSA blocked on counsel; Keelpoint single-threaded on a Familiar.
- Devansh behind plan. Recommend coaching cadence bump to 2× weekly until MEDDPICC across deals ≥ 6.
It learns
your team.
CRAFT records what your salespeople actually do, measures what works against real outcomes, and feeds it back — so recommendations improve as the team sells. Not generic sales advice: your team's own measured motion.
Reps just work the deal. Emails drafted, meetings logged, updates submitted, stages moved, outcomes closed — nothing extra to fill in.
Honest by design: below a minimum data volume it says “not enough activity recorded yet” — it never fabricates an insight.
Built where the
deal is won in the
paperwork.
Federal and defense sales don't close on demos. They close when the contracting officer signs. CRAFT encodes that reality — native SAM.gov opportunity sync matched to your accounts, evidence-gated stages, and a partner motion built for primes and subs.
Your CRM logs activity. CRAFT closes the deal.
We're taking a small number of design partners this quarter. You'll talk to a founder — not an SDR. NDA before any specifics get shared.
by the founding team.